Client management and loyalty: Every client's history, on one card.
Formulas, who's drifting away, points and tiers
Who's due back and who's drifting away, points and tiers, the card that opens when a client calls (ats.am) and masked phone numbers.
14 days free · no commitment
- Loyalty stages
- Points and tiers
- Card opens on a call
Businesses in Armenia that run on emly
Everything you know about a client
The card, loyalty, calls and access rights, in one module.
The client card
- Visits and purchasesThe whole history, with date, service and specialist
- Notes and formsTags, preferences and the answers to your forms
All (5)
- The last formulasWhich consumables were used last time
- All on one screenGift cards, memberships, points and balance
- Merge duplicatesTwo cards for the same person become one
Who comes back
- Loyalty stagesNew, repeat, loyal, at risk, lost
- Next visit predictedBased on the client’s usual booking pattern
All (3)
- Sort by activityWho came recently, and who hasn't been in for a while
Loyalty
- PointsEarned on visits and spent at checkout
- TiersYour own names; Silver, Gold and Black by default
All (5)
- Refer a friendA coupon, points or a discount, for both friends
- 7 kinds of couponsA discount, a free service, bonus points and more
- Promo codesThey work when clients book online
Calls and access rights
- The card when they callOn an ats.am line, which we connect for you
- Hidden phone numbersOnly the roles you choose see the number
All (5)
- Only their own clientsA specialist can see only their own clients
- Export with permissionOnly people you allow can export the client list
- The client's own pageOn the booking page: their visits, balance and points
Know every client
Client card
Clients & loyalty
Last time's formula
Every visit, note, form and formula on one card.
- Visits with the service and specialist
- Notes and tags for the whole team
- The form, attached to the card
Notes
Sensitive scalp: 6% oxidant only.
Anna · 24 AugPrefers Saturday mornings. Coffee, no sugar.
Lilit · 3 Aug
Who's drifting
Clients & loyalty
See who may not come back
Stages from new to lost, and who is due back this week.
- Stages reflect visit counts and booking patterns
- “At risk” before the client is lost
- A next-visit prediction on every card
- TTamar K.LoyalLast visit24 AugNext visitin 5 days
- TTatev M.RepeatLast visit9 SepNext visitin 3 weeks
- AArpine S.NewLast visit21 SepNext visitin 4 weeks
- GGohar P.At riskwas LoyalLast visit2 JulNext visitwas due 4 weeks ago
- HHasmik D.LostLast visit12 MarNext visit—
Points & tiers
Clients & loyalty
Gold tier, 1,240 points
Points on every visit, tiers you name, rewards for referrals.
- Points from visits, spent at checkout
- Silver, Gold, Black or your own names
- A reward for both friends
When they call
Clients & loyalty
The name before “Hello”
With ats.am, the client's card opens before the admin picks up.
- An unknown number gets a new client card
- One click opens the calendar with this client
- We connect the ats.am line
- Last visit
- Balayage · Anna, 24 Aug
- Gift card balance
- 15,000 ֏
One card. Five things it knows.One card. Three things it knows.
The other modules update the same client card, keeping the details together.
- Booking & calendarEvery booking lands on her card, online or by phone.
- Payments, deposits & eHDMHer deposit, her payments and her balance, in one place.
- Stock & consumablesThe formula from her last colour, with what was used.
- Memberships & gift cardsHer gift card, her package and her points.
- Marketing automationShe’s due back in 5 weeks, and the invitation is sent on schedule.
One card, filled in once: bookings, payments, formula, gift card, invite.One card, filled in once: bookings, payments, formula.
“When a specialist leaves, the clients leave too”
You decide who can see phone numbers and export the client list. Specialists can be limited to their own clients. The client list stays with the salon.
Access
- View client’s phone numbers
- Export clients list
Clients
- AAni M.+374 •• ••• •12
- AAnush S.+374 •• ••• •48
- MMeri T.+374 •• ••• •07
A salon that knows its clients
…detailed analytics: the client sees a convenient online booking platform, and we see their visit history, favourite specialists and personal preferences.
Translated from Armenian
You talk to the people who build it.
Alexander Adamyan, founder of emlyThe founder reads your feedback and suggestions personally. They help us improve emly.
…solves every suggestion or problem of ours very quickly and with care, and keeps working on the program and improving it
Translated from Armenian
Pricing for your team
Clients and loyalty are in every plan.
Starting from 9,500 ֏ a month For 3 seats, paid upfront for 3 months. Total payment: 28,500 ֏.
Pricing is based on seats, with a minimum of 3. Seats include specialists who take bookings, rooms or equipment booked without a specialist, and each extra location. Admins and managers are free.
- All eight modules
- Export your data while your plan is active
Extra SMS · WhatsApp on your own Pact account · card fees 2.9% / 3.5%
Chains and 20+ specialists: talk to us.
Getting started is on us.
Ask us to import the available data and train your team, free. What we can import depends on the source.
- 1We move your data
- 2We train your team
- 3You run both for a week, then switch
Questions about client management
“When a specialist leaves, the clients leave too”
You decide who can see phone numbers and export the client list. Specialists can be limited to their own clients. The client list stays with the salon. Security
What's on a client card?
Visits and purchases, notes, tags and forms, the last formulas (the consumables used), the balance, gift cards, packages, points and the loyalty stage.
How do loyalty stages work?
New, repeat and loyal stages are based on visit counts. At risk and lost reflect how likely a client is to return. The next visit is predicted from their usual booking pattern.
Can we run a points programme?
Yes. Set up points, named tiers, referral rewards for both clients, 7 types of coupons and promo codes for online bookings.
What happens to access when a specialist leaves?
You remove them from the team, and they are signed out of emly on every device. Until then they see only what you allow: masked numbers, their own clients, no export. You see every device that is signed in.
Does the client's card open when they call?
Yes, if you have an ats.am line. ats.am says it works with every Armenian operator, and we connect it to emly. The card opens on the front-desk computer, and one click books the client.
What data can you move, and can we keep our visit history?
Ask us to import the available data, free. What we can move depends on the source: visit history can be imported from other systems, while we agree the available data from Excel or notebook photos with you first. Team training is free, on site in Yerevan or by video call elsewhere. You can run both systems for a week before switching.
See your client cards in emly.
A demo with services like yours. In Yerevan, over a coffee if you like.