Marketing automation: The right invite, when they're due.
14 ready-made recipes: win-back, birthday, second visit, aftercare
See how many clients match each segment. Send SMS and email in their language, set quiet hours and track which messages bring bookings.
14 days free · no commitment
- 14 ready-made recipes
- Quiet hours
- Goal: a booking
Businesses in Armenia that run on emly
1M+1
reminders and messages sent to clients
What marketing does in emly
Ready-made recipes, rules and results in one place.
Ready-made recipes
- Win-back and second visitA welcome, a second-visit invite, an offer to lapsing clients
- OccasionsBirthday, anniversary, aftercare, a missed visit, an unhappy client
All (4)
- Things that run outMembership renewal, points, gift-card expiry
- 4 campaign templatesFeedback request, refer a friend, VIP thank-you, new service
When it sends
- After an eventA booking, visit, cancellation or no-show, by service
- On a dateA birthday, an anniversary or the next visit due
All (4)
- Segment or scheduleWhen a client joins a group, or on the days you choose
- Wait and branchSteps such as “wait 7 days” and “booked?”
Who gets it
- SegmentsSet the conditions and see the number of clients at once
- CampaignsSend now or schedule for later
All (5)
- SMS and emailTo each client in their own language
- WhatsAppPaid add-onOn your own Pact account; emly charges nothing for it
- Special offersA percentage off chosen services, days and hours, applied automatically online and at checkout
Rules and results
- Quiet hoursNothing goes out in the hours you choose
- Frequency capA client never hears from you more often than you decide
All (6)
- Consent and opt-outsNo marketing messages go to clients who opted out
- Goal and resultA booking or a sale; the funnel from sent to booked
- Short surveyA rating and a comment after the visit
- Google reviewsHappy clients can get a link to review you on Google
Messages with a reason
Recipes
Marketing automation
Switched on with one click
14 ready-made recipes: 10 automated flows and 4 campaign templates. You can edit the message text.
- Win-back, birthday, second visit, no-shows
- SMS or email at every step
- Quiet hours and a cap for every recipe
- Win-back lapsing clientsHasn’t visited in a whileSMSEmail
- Birthday & anniversary3 days before the birthdaySMSEmail
- Second-visit nudge3 weeks after a first visitSMSEmail
- Post-treatment careAfter each balayageSMSEmail
- No-show recoveryAfter a no-showSMSEmail
- Gift card expiry reminder2 weeks before it expiresSMSEmail
- Quiet hours21:00–10:00
- Frequency cap2 a week
- Opt-outsnever messaged
Win-back
Marketing automation
Booked? The recipe stops
Clients who haven't come back get an offer, and the recipe stops when they book.
- An offer by SMS and email
- A second message 7 days later
- The goal is a booking, and it's counted
- 11:00Тамар, мы скучаем! В этом месяце балаяж со скидкой 10%.
emly.am/l/BbuBtQnx - 23:40Подтверждение записи
03.10.2026 в 11:30
Студия Нарэ, Ереван
emly.am/l/6W41HQ24
Goal reached: a booking · the flow stopped
Segments
Marketing automation
The count before you send
Choose who gets it, and see how many clients match before you send.
- Conditions: last visit, service and more
- The count updates with every condition
- Send now, or schedule it
- Last visitmore than (days) ago42
- Favorite serviceis any ofBalayage
Results
Marketing automation
What the message brought in
Sent, delivered, clicked, booked, and what those bookings were worth.
- A booking counts within 7 days
- The window can run up to 365 days
- The value of the services booked
- Sent212
- Delivered20496%
- Engaged6130%
- Booked2338%
% · from previous step
- Balayage × 8320,000 ֏
- Women's haircut × 15180,000 ֏
One message. Four things done.One message. Three things done.
Messages use the details stored on her client card.
- Clients & loyaltyHer card shows she's due back.
- Marketing automation11:00 The invite goes in Russian, at 11:00, not at midnight.
- Booking & calendarShe books from the link in the message.
- Reports & controlThe booking counts towards the recipe's goal.
The client record, messages and resulting bookings are linked.The client record, message and resulting booking are linked.
“Clients will get tired of the messages”
Quiet hours, a cap on how often a client hears from you, and nothing goes to anyone who opted out. A recipe stops as soon as the client books.
- Quiet hours21:00–10:00
- Frequency cap2 a week
- Opt-outsnever messaged
In your trade
Beauty salons
An invite when she's due back, on her birthday and after a first visit.
Barbershops
“Time for a cut” messages, on schedule.
Aesthetic clinics
Messages after a procedure and before the next session, on schedule.
Spa and massage
Messages on birthdays and before a gift card expires.
Fitness and yoga studios
Messages to clients who stopped coming, on schedule.
You talk to the people who build it.
Alexander Adamyan, founder of emlyThe founder reads your feedback and suggestions personally. They help us improve emly.
…solves every suggestion or problem of ours very quickly and with care, and keeps working on the program and improving it
Translated from Armenian
Pricing for your team
Marketing automation is in every plan.
Starting from 9,500 ֏ a month For 3 seats, paid upfront for 3 months. Total payment: 28,500 ֏.
Pricing is based on seats, with a minimum of 3. Seats include specialists who take bookings, rooms or equipment booked without a specialist, and each extra location. Admins and managers are free.
- All eight modules
- Export your data while your plan is active
Extra SMS · WhatsApp on your own Pact account · card fees 2.9% / 3.5%
Chains and 20+ specialists: talk to us.
Getting started is on us.
Ask us to import the available data and train your team, free. What we can import depends on the source.
- 1We move your data
- 2We train your team
- 3You run both for a week, then switch
Questions about marketing
“Clients will get tired of the messages”
Quiet hours, a cap on how often a client hears from you, and nothing goes to anyone who opted out. A recipe stops as soon as the client books.
What are the 14 recipes?
There are 10 automated flows covering welcome, win-back, aftercare, birthdays and anniversaries, membership renewal reminders, second visits, points, unhappy clients, no-shows and gift-card expiry. There are also 4 campaigns for feedback, referrals, VIP thank-yous and new services. You can edit every message.
Which channels do the messages go through?
SMS and email, in each client's language. WhatsApp is a paid add-on on your own Pact account, and emly charges nothing for it.
Won't clients get too many messages?
No. Each client’s consent is recorded. Marketing messages stop when a client opts out using the link or replies STOP. They also stop if the address no longer works.
How do we see what worked?
Each recipe has a goal, such as a booking or a sale. Bookings made within 7 days of a message count towards the recipe; you can extend this period to 365 days. See how many messages were sent and delivered, how many clients clicked and booked, and the resulting revenue.
Can we ask for Google reviews?
After the visit, the client gets a short survey. Happy clients can get a link to leave you a review on Google.
Can we send a one-off campaign?
Yes. Pick the segment, see how many clients match, and send it now or schedule it. There are 4 ready-made templates, for example one for a new service.
See your recipes in emly.
A demo with services like yours. In Yerevan, over a coffee if you like.